Web is a powerful communication tool that gives companies greater visibility and allows them greater interaction with their customers. This tool actually becomes significant, however, only if used according to the actual needs of the customer and with a solid structure, graphically appealing but at the same time simple and easily accessible to visitors.
A website can be implemented with a wide range of technologies: our gaze is always face to the world of Open Source, which allows the reuse of solutions developed and tested by a vast community of experts in the field, resulting in a reduction of production costs.
However, almost never a generic Open Source product fits 100% to customer needs, and can therefore only be a starting point that is not possible without a strong product customization, thus effectively sending the message that the customer wants to convey through this tool and offering its users all the services that you intend to make available (e.g. e-commerce, content download, online advice, etc…).
A website is a complex structure made up of some of the main anchors, from communications to design until usability: the harmony and balance of these elements guarantee a strong identification of the brand through a new medium, which becomes an integral part of a strategy of communication. According to an unwritten rule of web programming, SEO and marketing, the so-called “three-click rule“, a website is designed well if people find everything they need using a maximum of three clicks. This inference comes from some psychological studies which show that users resist the maximum until the third click when looking for something on a website, then they come back to look for it on search engines like Google. Besides the number of clicks required to reach the content, however, the quality of the content itself displayed as a result of clicks is fundamental.
The transmission of messages is the goal, web design is the tool through the study of colors, fonts, the position of the menu, the use of texts, high-impact communication. In this sense, in the creation of a website we design an usable and accessible interface with the help of tools that allow a smooth navigation of the site by focusing on three key elements: quality, clarity and simplicity.
Once the site is online, our work is not finished yet: 90% of Web visitors use search engines to find a product, a service, an offer or a company. Be among the first results means to be contacted, while with a poor indexing you do not exist: thanks to the expertise in the use of tools such as SEO (Search Engine Optimization) and SEM (Search Engine Marketing), we can help you to stand out in this sea of information that is the Internet.